Privacy Policy
Last updated 9 November 2026
This policy explains how Quack Therapy uses your personal information when you visit quacktherapybooks.com, contact us, join the Duck Club, submit artwork, enter a prize draw or order from our shop.
Who we are
The data controller is Jakione Ltd, trading as Quack Therapy.
For privacy questions, requests about your data or complaints, email privacy@quacktherapybooks.com, use our Contact page or write to Level 5a Maple House, 149 Tottenham Court Road, London, United Kingdom, W1T 7NF.
What we collect and why
| When | Information we use | Why we use it and our lawful basis |
|---|---|---|
| You browse the site | IP address, browser and device information, requested pages, timestamps and basic server or security logs. | To deliver the site, diagnose errors and protect it from misuse. Our legitimate interests are running a reliable site and preventing spam, fraud and security incidents. |
| You contact us | Your name, email address, message and any attachments or order details you give us. | To reply, help with an order or investigate a problem. We rely on our legitimate interest in providing support, on our contract with you for order-related support, or on a legal obligation where applicable. |
| You join the Duck Club | Your email address, optional first name, signup and confirmation records, consent choices and subscription status. | With your consent, we verify your signup and send Duck Club emails, colouring page links and Quack Therapy news or offers. We retain a limited record of your choices to honour unsubscribes, based on our legitimate interest in respecting your preferences, and to demonstrate consent where the law requires us to. |
| You submit artwork | Your email, image, title, caption, optional display name, eligibility and rights declarations, and publication choices. | We use this information to review submissions, contact you and protect readers’ rights. Our legitimate interests are moderating the gallery and handling permissions and disputes. We rely on your consent to publish personal information with approved artwork or to use it in separately agreed promotion. |
| You enter a vote or prize draw | Your email, chosen duck, entry and verification times, confirmation that you meet the eligibility rules and agree to the terms, and any separate marketing choice. If you win, we may ask for proof of eligibility and delivery details. | To verify your entry, count votes, administer the draw and deliver the prize under the draw terms. We also rely on our legitimate interests in preventing duplicate entries and misuse and documenting a fair draw. Any marketing signup is based on your separate consent. |
| You buy from our online shop | Your name, billing and delivery details, email, order contents, payment status and transaction reference, plus any correspondence about delivery, returns or refunds. If you create a shop account, we also use your login identifier and account details. | To take payment, supply your order and deal with returns under our contract with you. We keep records as required by tax, accounting and consumer law. We also use relevant records to prevent fraud or handle disputes, based on our legitimate interests. |
| You allow optional website analytics | If enabled, page and event data, device or browser information, approximate location and campaign referral information. | With your consent, we use optional analytics to understand how visitors find and use the site and to improve it. Details and choices are in our Cookie Policy. |
We get most of this information from you, from your browser or from activity on the site. When you buy from us, payment and delivery providers may also send us payment, refund or delivery status updates. We ask only for the information needed for the feature you’re using. For example, we need a valid email address to verify a vote or newsletter signup and a delivery address to send a physical order. If you leave out required details, we may be unable to complete that request.
Duck Club emails and your choices
We send marketing emails to people who opt in. You can unsubscribe at any time using the link in each marketing email or by contacting us. Withdrawing consent stops future marketing and leaves earlier lawful use unaffected. We may keep a limited record of your email address and opt-out status so that we continue to respect your choice.
Order, vote verification and support messages relate to the service you requested. Duck Club signup is a separate choice from voting, submitting artwork or placing an order.
Artwork and prize draw information
Artwork. Submissions go to our private review inbox, where we review them before display. If we publish your artwork, people can see the image, its title and caption, and the display name you chose or an anonymous credit. Your submission email stays private. Please leave faces and other people’s identifying information out of your artwork and captions. You can ask us to remove your gallery entry or withdraw permission for future promotional use through our Contact page. For more information, see our Community & Artwork Rules.
Voting. Individual votes and entry email addresses are kept private. We may share overall vote totals. If you win, we use your details to check eligibility, contact you and arrange the prize. The draw’s terms explain any winner information that may be shared and how to raise an objection. We use automated checks to verify links and prevent duplicate entries. The draw organiser oversees winner selection.
Who we share information with
We share information relevant to the service being provided. This can include:
- Website, form, security and email providers, who help us host and protect the site, receive form submissions and send replies, confirmations and newsletters.
- Payment providers, who handle payment details and may use them for their own fraud prevention or legal duties. Payment providers explain their own use of information in their privacy notices.
- Print, fulfilment and delivery partners, who receive the order and contact details they need to send an item or a prize.
- Analytics providers, where the service is enabled and you’ve allowed it.
- Professional advisers, regulators and authorities, where sharing is needed to comply with the law or protect or exercise legal rights.
If you follow a link to Amazon, another retailer or a social media platform, that service has its own privacy notice. If you send us a message on social media, we use the message and relevant profile information to reply and handle your request.
How long we keep information
| Record | How we decide when to delete or anonymise it |
|---|---|
| Contact and support | When the enquiry is resolved and we no longer need the record for follow-up, a complaint or a claim. |
| Duck Club and marketing choices | We keep active subscription data while you’re subscribed. After an opt-out we retain only the information needed to respect the opt-out and document the permission or objection. |
| Artwork | We keep submission records and any approved image while needed for review, display or permission management. After a decision or removal request, we keep only what we still need to document the decision, handle a dispute or meet a legal obligation. |
| Prize draws | We keep verified entries through the draw, prize fulfilment and any period needed to deal with challenges or demonstrate that the draw was run fairly. Our scheduled cleanup removes unverified entries that are more than 24 hours old when it runs. |
| Orders and refunds | We retain the records needed for accounting, tax and consumer obligations, and to resolve returns, disputes or legal claims. |
| Technical, analytics and backup records | 365 days |
Cookies and similar technologies
We use cookies and similar technologies to support website features and remember cookie choices. Where optional analytics or similar technologies are enabled, you can decide whether to allow them through Cookie Settings. The Cookie Policy explains what we use, how long it lasts and how to change your choices.
Children’s information
The artwork submission form is for adults aged 18 and over. Prize draw age requirements are given in the draw terms. Please contact us if you believe a child has provided personal information through a feature that is restricted by age, or if you want to raise a concern about a child’s information.
Your rights and how to complain
Depending on how we use your information, you can ask us for access to it, correct it, delete it, restrict how it is used or receive certain information in a portable format. You can object when we rely on legitimate interests. You can object to direct marketing or withdraw consent at any time.
To exercise a right or make a data protection complaint, use the privacy email or Contact page above. We may ask for information needed to confirm your identity. We’ll acknowledge a data protection complaint within 30 days and tell you the outcome after looking into it. You also have the right to complain to the UK Information Commissioner’s Office (ICO). Make a data protection complaint to the ICO.
We update this policy when the way we handle personal information changes. The date at the top shows when it was last updated.
